Question 1

What is AEO and why does it matter?

Accepted Answer

Answer Engine Optimization (AEO) is the practice of structuring your content and markup so AI answer engines like ChatGPT, Perplexity, and Google's AI Overviews can accurately extract and cite your business. It matters because AI is now the middleman between brands and buyers: AI Overviews already answer a growing share of searches with zero clicks, and 93% of marketing leaders say AEO will be critical to their success in the next two years - yet only 25% of practitioners fully understand how to execute it. As more users ask AI tools instead of searching Google in 2026, businesses without AEO become invisible in those answers. We implement schema markup, structured content, and AI discoverability files so your business appears where answers are being generated.

Question 2

How long does SEO take to show results?

Accepted Answer

Technical SEO improvements can show results within 2-4 weeks. Keyword rankings typically move meaningfully within 3-6 months of consistent content and optimization work. AI citation presence builds over 2-4 months as entities and schema are indexed. We report monthly so you see progress at every stage - not just the end.

Question 3

What's included in monthly SEO reporting?

Accepted Answer

Growth and Strategic clients receive monthly reports covering organic traffic trends, keyword rankings with month-over-month changes, backlink profile updates, Core Web Vitals status, conversion metrics, and AI citation presence tracking. For AI search we report on inclusion, citation, prominence, sentiment, brand mentions, and share of voice across ChatGPT, Gemini, and Perplexity - plus LLM-referred conversions. Reports include actionable next steps - not just data.

Question 4

What is GEO - Generative Engine Optimization?

Accepted Answer

GEO focuses on making your business discoverable by autonomous AI agents - software that researches and recommends businesses on behalf of users without a human typing a search query. We implement Agent-to-Agent (A2A) protocols, machine-readable architecture, and entity optimization so AI systems can identify, understand, and recommend your business.

Question 5

Do you do SEO for non-Webflow sites?

Accepted Answer

Yes. While we specialize in Webflow SEO, our SEO, AEO, and GEO services apply to any platform - WordPress, Shopify, custom-built sites, and more. The 8-phase framework is platform-agnostic; only the technical implementation steps differ.

Question 6

Is AEO just SEO with a new name?

Accepted Answer

No - and the difference is measurable. SEO optimizes for ranking: getting pages onto page one. AEO optimizes for citation: getting AI engines to quote and recommend your business in their answers. And it isn't hype: 95% of B2B buyers plan to use generative AI in their buying process, so the audience is already asking. The urgency is real either way: the brands showing up in AI answers today are training future models. Your competitors are moving - do you want to be ahead or catching up?

Question 7

We already work with an SEO agency. Why add AEO?

Accepted Answer

Measurement tools are strong - many agencies can tell you how you rank. The question is how many people and tools it takes to actually publish the change. We close that loop: AEO insights and implementation live with one Webflow-specialist team, with review before anything goes live. If your current agency covers AEO end to end, we're happy to be measured against them. Most don't.

Question 8

How do you know AEO is working?

Accepted Answer

We track AI visibility the way you'd track rankings - just against a different scoreboard: is your brand included in AI answers at all, are your pages cited as sources, how early do you appear, what sentiment do models use, and what's your share of voice versus competitors. Then we tie it to revenue: LLM-referred traffic is tracked as its own channel, and LLM visitors convert 4.4x more than traditional organic search (Semrush).

Question 9

What does an AEO engagement include?

Accepted Answer

Five workstreams, scoped to your maturity level: an AEO brand audit, content architecture and optimization, technical AEO implementation, authority and earned media, and measurement and reporting. Most clients start with the audit and run the other workstreams on a quarterly or monthly cadence.

Question 10

How often should content be updated for AEO?

Accepted Answer

Every 90 days at minimum. Sites updated every 90 days earn 4.8x more AI citations than sites updated less frequently, and 95% of ChatGPT citations point to pages updated in the last 10 months. Freshness is the fastest AEO win available - which is why our retainers include a rolling refresh cadence.

Question 11

How do you do answer engine optimization?

Accepted Answer

AEO starts with a readiness assessment, then runs as an ongoing loop. We map the buyer questions AI actually asks, rewrite key pages to lead with direct answers, add FAQ and schema markup, publish llms.txt, build citations through authority and earned media, and track your visibility in ChatGPT, Gemini, and Perplexity every month.

Question 12

Is AEO worth it?

Accepted Answer

Yes - and the economics are measurable. LLM-referred visitors are worth 4.4x more on average than traditional organic search visitors (Semrush), and sites updated every 90 days earn 4.8x more AI citations (Webflow research). Meanwhile the brands showing up in AI answers today are training future models. Waiting means paying more to catch up later.

Question 13

Is Webflow good for AEO?

Accepted Answer

Yes - it's one of the strongest platforms for it. Webflow sites ship fast, clean semantic markup with native SEO fields, schema-friendly embeds, and a CMS built for a publishing cadence. Webflow customers adopting AI-powered SEO see 75% more monthly organic traffic on average (Webflow research), and Webflow's own AEO program is the most public case study in the category. We're certified Webflow developers - we implement AEO at the code level, on the platform it was proven on.

Question 14

How do I choose an AEO agency?

Accepted Answer

Look for three things: proof they run AEO on their own site, the ability to implement at the code level - schema, llms.txt, structured content - rather than only report on it, and measurement tied to revenue instead of citation vanity metrics. Most agencies stop at the audit. We run the full loop: assess, implement, monitor, refresh. And we're Webflow-certified, which matters if your site is on Webflow.

Question 15

Is AI-generated content good for AEO?

Accepted Answer

AI is a great research and drafting tool, but engines reward content that demonstrates first-hand experience and original data. We use AI in our workflow - not as a replacement for judgment - and every page is edited by a human strategist. Balancing AI optimization with human readability is the #1 AEO challenge (36% of practitioners, The AEO Divide), so both sides matter.

Question 16

Do you offer backlink campaigns?

Accepted Answer

Yes. We run three tiers: a light backlink campaign for focused link earning, Reddit and YouTube campaigns for the channels answer engines prioritize, and a full-scale PR campaign for editorial coverage at scale. Every link is vetted for domain rating in Ahrefs before it ships, and you see new links, referring domains, and DR movement in your monthly report. Links build the authority Google ranks on - and that same authority is what makes AI engines willing to cite you.

What Goes Wrong	What It Costs You
Only optimizing for Google rankings	You're invisible on ChatGPT, Perplexity, and Gemini where your buyers are searching
Keyword stuffing with no content strategy	Traffic without intent, visitors who never convert
Technical SEO ignored after initial audit	Crawl errors, broken links, and Core Web Vitals issues accumulate silently
No schema markup or structured data	AI engines can't extract or cite your business accurately
Reports full of vanity metrics	You see impressions go up but can't connect SEO to revenue
Generic agency with no platform expertise	Webflow-specific SEO opportunities missed entirely
Rankings look fine, but organic traffic keeps dropping	AI answers intercept the click - zero-click search is eroding traffic you already earned
Content that buries the answer in long paragraphs	AI engines quote the competitor who answers in 2 sentences

Enhancing Online Visibility through SEO & AEO

The Problem With Most SEO Agencies

What We Design

Traditional SEO

AEO - Answer Engine Optimization

GEO - Generative Engine Optimization

Webflow SEO Specialists

Backlinking Campaigns

How We Helped America's Largest Online Medical Training Platform Elevate Their Web Presence

Ongoing Support & Optimization

How We Work

Business Research

Competitor Analysis

Analytics Setup

Technical SEO Audit

Keyword & Content Strategy

Machine-Readable Implementation

Why Choose Coherent for SEO, AEO & GEO

Frequently Asked Questions

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