A feature matrix for UX research is an important step in the web design process. User experience is optimized for the target audience by understanding a priority. A feature matrix compares the features of a product or service with the user urgency, and it can be used to identify and prioritize areas of improvement.
PROMPT:
As an expert User experience researcher for a "Toronto-based vinyl vehicle wrap service", generate a Feature Matrix that includes prioritizing the business features.
RESULT:
Feature | Priority
------------ | -------------
Design Tool | High
Vinyl Wrap Selection | High
Order Tracking | High
Customer Support | High
Pricing Calculator | Medium
Installation Guide | Medium
Wrap Care Guide | Low
Social Media Integration | Low
Creating a feature matrix for UX research can provide valuable insights in the web design process. Optimize user experience for the target audience. Web designers can quickly identify which features to prioritize for the audience and which features to focus on. This helps focus the design process and produces a “User first” experience.
