"Jobs-to-be-done" User experience (UX) interviews are great understanding the user's perspective but it can be difficult and time-consuming. Fortunately, artificial intelligence now makes it possible to generate it in less than a minute.
Developing appropriate user personas and interview questions is hard
Properly comprehending the product or service and the user's wants and motives to represent their target audience correctly can be a time-consuming task that calls for extensive research.
AI is great at brainstorming and creating a starting point
AI can aid UX research in improving their idea-generation processes and developing original solutions. Save time and money by automating the development of user personas and interview questions.
Prompt: As an expert User experience researcher for a {Toronto-based vinyl vehicle wrap company}. Find out what my consumer’s "jobs-to-be-done" is. Using consumer research, what personas should I try to reach out to, and what inquiries should I make to find out what their "jobs-to-be-done" is? Draw ideas from the book "Mom Test."
Result:
Personas:
1. Business Owners - These people are likely to be interested in vinyl vehicle wraps as a branding or advertising tool for their business.
2. Car Enthusiasts - These people may be interested in vinyl vehicle wraps for the aesthetic value, to customize their vehicle, or for a show car.
3. Commuters - These people likely need their vehicle for commuting to and from work, and may be interested in vinyl vehicle wraps to customize their vehicle, increase comfort, or reduce their environmental impact.
Questions to Ask:
1. What made you decide to look into vinyl vehicle wraps?
2. What problem were you looking to solve when you decided to look into vinyl vehicle wraps?
3. What do you think the benefits of vinyl vehicle wraps are?
4. What do you think the drawbacks of vinyl vehicle wraps are?
5. What would make the process of getting a vinyl vehicle wrap easier for you?
6. What would make you more likely to get a vinyl vehicle wrap?
7. What other services or products were you considering before you decided to look into vinyl vehicle wraps?
8. Is there anything else you want to tell me about your experience with vinyl vehicle wraps?
Conclusion: Creating User Personas and Interview Questions with AI An effective technique to lay a solid basis for creating products and services is to employ AI to generate user personas and interview questions. AI may assist businesses in developing user personas and interview questions rapidly, as well as in coming up with more original solutions. Businesses may conserve time and money while ensuring that their goods and services are tailored to the demands of their customers by utilizing AI.
